![]() Your website is often the first interaction a prospect has with your company. This interaction can go one of two ways: your target persona immediately feels connected to your brand, or your website is just another tab in their browser. A poorly designed and difficult-to-navigate website can cost your company hundreds of thousands of dollars, or more, in lost opportunity. ![]() You may, for example, perform audits to measure your site's speed and use tools to check your search engine rankings. Most audits, however, are insufficient to give you a complete picture of how your site is doing. That's why we put together the following comprehensive website audit checklist together. Is your website underperforming? Need a do-it-yourself website audit checklist? Read through our tips and techniques for real world site owners. ![]() ![]() We’ve found that an annual website audit is a good practice for companies of all sizes and industries. Whether you’re looking to redesign your website, or looking for opportunities to continually optimize, this comprehensive website audit checklist is the tool you need to ensure you’re leaving your prospects with the best possible impression. Why do a website audit? If you need your website to generate more traffic and convert more leads, then you should do an audit. We’ve never met a marketer who is 100% satisfied with their website performance, but even if you’re pleased with the status quo, you should still conduct a yearly audit to ensure that you’re not missing an opportunity to improve performance – and that your site accurately reflects your company, products, and values. It’s also a good exercise to keep tabs on your competition and identify content gaps. We can guarantee that you’ll gain valuable insights after completing our website audit checklist. Who is involved in a website audit? Depending on your business needs, a website audit can be elaborate and detailed, simple and high-level, or anywhere in between. Here are some considerations when compiling a team for your website audit. The one woman (or man) show You can absolutely do this website audit on your own. Our downloadable checklist will help as a guide for your research. Set aside a big chunk of time to investigate your website performance, and the digital presence of your top competitors and other companies you admire. Don’t worry if you’re new to this sort of thing; our website audit checklist will give you all the guidance you need. Internal stakeholders For larger marketing teams, we always suggest gathering additional insight from key stakeholders at your company. Review your company goals for the year and see how they align with the website.
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May 2018
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